Étienne Joncas Bouchard

Director, ETF and Alternative Strategy

 

Étienne is responsible for leading a team of ETF and alternative strategists focused on driving Fidelity’s sales and AUM growth in this space.

 

As the spokesperson for Fidelity All-in-One ETFs, he is responsible for communicating the investment philosophy, process and ongoing updates to Fidelity’s clients, brokers, prospects and DIY (do-it-yourself) investors and presents at Fidelity conferences and events.

Étienne works with various stakeholders to support advisor sales and DIY investors and provides expertise, knowledge, and insightful content. 
Joined Fidelity

2017

Career experience

Director of ETFs, BMO

ETF Strategist, Fidelity 

Education

BBA, Bishop’s University

MSc, Finance, Université de Sherbrooke

Related content

ETF Round Up: Insights from Étienne Joncas-Bouchard - August, 2026

The Canadian ETF industry continues to show strong momentum. Industry assets have surpassed the $1 trillion mark, while investor demand remains robust despite periods of market volatility. At the same time, the market narrative appears to be evolving. While AI-related companies continue to attract significant attention, other areas of the market have quietly gained traction. According to Etienne Joncas-Bouchard, Director of ETF and Alternative Strategy, the value factor has emerged as one of the stronger-performing factors across multiple regions this year, while market leadership has become increasingly broad-based.

Fidelity All-in-One ETFs

Strategically diversify your portfolio with our strong lineup of Fidelity Factor™ ETFs and fixed-income solutions.

The Upside: Ticker talk with Étienne Joncas-Bouchard

A monthly video podcast for investors and advisors about ETFs, market trends and more hosted by Fidelity’s Director of ETF and Alternatives Strategy, Étienne Joncas-Bouchard.