Content Credentials FAQ
Q. What are Content Credentials?
“Content provenance” refers to the recorded history of a piece of digital content — such as an image, video, audio recording, or document — from the moment it is created through all subsequent modifications or uses. Content Credentials provide a secure way to capture and express content provenance. Content Credentials can include information about how the content was created, what tools or processes were used, when and where it was made and how it has changed over time.
Content provenance is captured and preserved using Content Credentials, the technical standard the C2PA (Coalition for Content Provenance and Authenticity) produces, providing tamper-evident, cryptographically signed data structures that travel with the asset. This ensures that users can verify the authenticity and integrity of digital media, helping to build trust and transparency across the content ecosystem.
Q. What makes Content Credentials a key component to helping users make sense of what they see online?
People are increasingly concerned about being able to identify content that has been generated or edited by generative AI systems. Content provenance enables them to answer that question, which empowers them to decide how useful or reliable a piece of content is for their use case.
Q. How can consumers of C2PA data be assured the data were captured correctly?
Content Credentials (C2PA) help prove that digital content is real and hasn’t been changed. Each credential is securely signed and includes data that shows where the content came from. If someone tries to change the content, the system will detect it.
Only approved tools can create these credentials. They’re tested to meet strict security standards and listed as trusted by the C2PA organization.
Q: Will any of my existing content be affected?
No. There should be no impact on existing content.
Q: Will any of the sharing links change?
No. There should be no impact on the sharing links.
Q: Will any of the video analytics be affected?
No. There should be no impact on the video analytics.
Q: What will clients and prospects see when they interact with the video?
They will see an icon which they can click on to see full content credentials about the video.