FidelityConnects: The ETF roundup with Étienne Joncas-Bouchard

Canada’s ETF industry is on track for a banner year - set to break its annual inflow record. Join Étienne Joncas-Bouchard, Fidelity’s Director of ETF and Alternatives Strategy, for a discussion of the current ETF landscape, including an update on Fidelity All-in-One ETFs.


Play Video
Click to play video
Transcript

[00:00:07.007]

Hello, and welcome to Fidelity Connects.

 

[00:00:09.542]

I'm Rory Poole. Canada's ETF industry continues to evolve

 

[00:00:13.780]

and over the past month we've seen strong interest in the international trade

 

[00:00:18.118]

and equities, highlighting a growing appetite for global diversification.

 

[00:00:22.822]

In particular, there's been a notable rise in active ETFs with

 

[00:00:26.993]

investors increasingly drawn to their flexibility and potential for

 

[00:00:31.131]

outperformance. Recent market activity, including a rally in U.S.

 

[00:00:35.035]

equities, has sparked conversations around concentration risk and portfolio

 

[00:00:39.172]

construction. Joining me today to unpack what's driving

 

[00:00:43.243]

ETF flows, how Fidelity is adapting, and what investors

 

[00:00:47.347]

should be watching in the months ahead is Étienne Joncas-Bouchard,

 

[00:00:52.018]

Fidelity's Director of ETF and Alternative Strategy.

 

[00:00:55.321]

As always, please feel free to submit your questions in the Q&A box.

 

[00:00:59.159]

We'll try and get to as many of them as we can.

 

[00:01:02.729]

Étienne, welcome, great to have you with us today.

 

[00:01:05.065]

Great to have you with us as well.

 

[00:01:06.232]

I was going to say I'm welcoming you but I actually feel like the guest today.

 

[00:01:09.602]

You're the regular on here coming on once a month and doing this type of

 

[00:01:13.573]

thing.

 

[00:01:14.574]

And you're in Montreal.

 

[00:01:15.809]

I am in Montreal.

 

[00:01:17.610]

I think the best place probably for us to start, as I think you do with most of

 

[00:01:21.514]

your shows, is just talking a little bit about what's going on within the

 

[00:01:25.752]

industry, what are you seeing out there and then maybe we can delve into

 

[00:01:29.856]

some specifics.

 

[00:01:31.191]

Absolutely. You kind of touched on it in your introduction, obviously.

 

[00:01:33.693]

It's been a very, very strong year for the Canadian ETF industry.

 

[00:01:37.263]

We're at close to $67 billion in net new assets coming

 

[00:01:41.334]

into the industry which is well on pace for a record year, which

 

[00:01:45.271]

was actually set last year.

 

[00:01:47.073]

I think I've mentioned that maybe every month so far this year but we're

 

[00:01:49.375]

tracking and we're staying on track.

 

[00:01:51.811]

Some of the key themes that we've identified in the past have somewhat

 

[00:01:54.314]

continued and even to a certain extent accelerated.

 

[00:01:57.016]

You mentioned equities being in favour relative to fixed income.

 

[00:01:59.986]

That's accelerated in July.

 

[00:02:02.088]

There's only $2 billion that came in in July into

 

[00:02:06.126]

fixed income ETFs versus about 7 or so for equities,

 

[00:02:10.330]

a bit less than that if you include multi-asset.

 

[00:02:12.599]

Nonetheless, it's really equities have been driving the show.

 

[00:02:15.635]

International equities have been in demand for a while now.

 

[00:02:18.404]

We saw, obviously, performance in those markets really take an uptick so far

 

[00:02:21.541]

this year.

 

[00:02:23.910]

Yes, there's been the U.S. equity rally since post kind of the 90-day tariff

 

[00:02:28.081]

pause, especially led by concentration, you mentioned that also,

 

[00:02:32.752]

a lot of the mega-cap tech names leading the way.

 

[00:02:35.388]

There has been an appetite coming back for U.S. equities just kind of wanting

 

[00:02:38.825]

to hang yourself onto that risk-on trade but international equities continue

 

[00:02:43.029]

to be very popular, with a small caveat.

 

[00:02:45.098]

In those numbers, if we throw up slide 1 for audience,

 

[00:02:49.068]

if you see that $18.9 billion that have come in so far this year into

 

[00:02:53.239]

international equity ETFs a lot of that is also global ETFs.

 

[00:02:55.975]

Global falls under international because of the international

 

[00:03:00.079]

exposure but I'd say the race would be a bit tighter if we branched

 

[00:03:04.050]

it out separately and have global as its own because, especially, so far this

 

[00:03:07.687]

summer, a lot of demand may be moving from a pure 100%

 

[00:03:11.891]

equity play. Maybe let me go to a global where there's maybe 25%, 30%

 

[00:03:16.029]

international exposure in the underlying ETFs.

 

[00:03:19.432]

So those are some of the main trends.

 

[00:03:20.934]

Multi-asset continues to be popular alternatives, which you know very well,

 

[00:03:25.038]

obviously, have upticked as well this summer.

 

[00:03:27.707]

There I will point out it's

 

[00:03:31.711]

not so much necessarily all the liquid alt stuff, there's been a ton of new

 

[00:03:35.281]

levered ETFs that have come to play in the Canadian ETF industry.

 

[00:03:39.619]

That's really demand that's led by the individual investor on their discount

 

[00:03:43.523]

trading platforms looking at levered stocks.

 

[00:03:47.093]

You can buy ETFs now that are levering a single stock.

 

[00:03:50.363]

You can also buy an ETF that levers an index or levers a

 

[00:03:54.400]

dividend solution where you can increase your yield.

 

[00:03:56.936]

Those have been really popular among direct investors, as I said, not so much

 

[00:03:59.839]

on the advisor side so for this conversation, maybe not as appropriate because

 

[00:04:03.276]

they are short-term trading tools, if you will.

 

[00:04:07.413]

That's somewhat the highlights for this month.

 

[00:04:09.515]

I think that gives me a good base to kind of parse through a bit of

 

[00:04:13.486]

the lineup, if you will, and hone in on some of those themes that

 

[00:04:17.690]

you mentioned.

 

[00:04:19.592]

We now have, I think it's over 50 ETF offerings.

 

[00:04:23.529]

A bit more than that. I lose track of the exact number because we launched the

 

[00:04:26.399]

new ETF series and this and that but, yeah, it's over 50.

 

[00:04:29.369]

Hence why we'll parse through it.

 

[00:04:32.405]

I feel like a couple years ago you could kind of summarize it

 

[00:04:36.576]

given the size of the line-up in one broad conversation but now we

 

[00:04:40.680]

almost have to go line by line. Let's start with equities.

 

[00:04:43.816]

You mentioned a few of those kind of key themes that are going on

 

[00:04:47.720]

international, the international trade, maybe we'll start

 

[00:04:51.858]

there. Can you talk a little bit about what's been generating attention

 

[00:04:56.029]

within the Fidelity line-up on the international [crosstalk].

 

[00:04:59.899]

We want to cover all our bases and when we are building our ETF portfolios we

 

[00:05:03.202]

need international options, obviously.

 

[00:05:06.139]

Last May we continued to provide more options for

 

[00:05:10.310]

investors and advisors. We now have two new

 

[00:05:14.414]

international ETFs that are available as funds as well.

 

[00:05:16.616]

We've been really focused on that international trade, making sure that we have

 

[00:05:19.519]

as many options as possible and that we the flexibility regardless of what you

 

[00:05:23.623]

are trying to achieve on the international side so from a more specific

 

[00:05:27.827]

factor perspective, or style perspective. What's been the most popular

 

[00:05:31.798]

is our All International Equity ETF which,

 

[00:05:36.069]

basically, bundles kind of the four main factors that we have.

 

[00:05:40.773]

Even to take a step back for those that are less familiar with our line-up, it

 

[00:05:43.743]

is predominantly quant-based, or factor-based, strategies that

 

[00:05:47.847]

we had. Obviously, active now has taken a much bigger part where we're

 

[00:05:51.084]

launching ETF series of some of our active managers.

 

[00:05:54.487]

If I look at the international side it's really pretty much only factors that

 

[00:05:58.057]

we have available. That groups our international momentum factor,

 

[00:06:02.161]

international low vol, quality and value factors, equal-weighted, and we bundle

 

[00:06:06.232]

that, consistently rebalance it. Basically, that's to give you

 

[00:06:10.203]

the more core exposure to international markets which, once again, have been

 

[00:06:13.773]

working well, have been trading at sizable discounts to the U.S.

 

[00:06:17.043]

There's a lot of tailwinds that we saw. Actually, in one of our more,

 

[00:06:21.047]

and I'm kind of deviating here, in one of our recent conversations with Bobby

 

[00:06:24.851]

Barnes who is head of our quant index solutions team, he

 

[00:06:29.122]

had mentioned a lot of the analyst consensus earnings estimates had

 

[00:06:33.159]

gone really, really ...

 

[00:06:35.661]

I guess they were really increased as the year was

 

[00:06:39.632]

rolling on for international markets which kind of helped, if you will, those

 

[00:06:42.702]

markets progress other than the just regular catalyst of the valuation, the

 

[00:06:46.472]

performance, but really the earnings growth expectations were going up really

 

[00:06:50.176]

fast.

 

[00:06:50.743]

We've seen that slow down a little bit and in the U.S.

 

[00:06:53.479]

it's picked back up where it got really hammered during that kind of tariff tanrum.

 

[00:06:58.017]

If you want to go more granular, actually, over the past week and a half we've

 

[00:07:00.787]

seen a lot of demand for our international momentum ETF which is really taking

 

[00:07:04.624]

advantage of that consistency that we've started to see since about Q4

 

[00:07:08.628]

last year where certain parts of the

 

[00:07:12.932]

broader international markets has worked really well while some have lagged.

 

[00:07:16.903]

If you want to kind of bet on the winners of the past six to nine months

 

[00:07:20.873]

that's probably a good place to go and it's generally a factor that does well

 

[00:07:23.743]

in a late cycle environment where economic growth is a bit slower

 

[00:07:27.880]

and rates are coming down which is pretty much the prescription that we have

 

[00:07:31.918]

from a macro side on international.

 

[00:07:34.687]

There's a lot of companies that are winning.

 

[00:07:37.657]

It's definitely been something that I think that we can all see across the

 

[00:07:40.860]

industry is that kind of deviation away from, if you want

 

[00:07:44.831]

to call it U.S.

 

[00:07:46.699]

exceptionalism or pin it on tariffs, you name it.

 

[00:07:50.136]

That kind leads me into the conversation around U.S.

 

[00:07:52.839]

equities and U.S.

 

[00:07:54.540]

equity line-up.

 

[00:07:56.309]

You mentioned some points about earnings revisions.

 

[00:07:59.846]

I think if we look over the course of the past year or

 

[00:08:03.883]

so EPS growth has still

 

[00:08:07.920]

been dominated in the U.S.

 

[00:08:11.924]

by the Mag Seven. Moving forward, who knows if that changes

 

[00:08:16.128]

or it doesn't but what I think that that's created, which

 

[00:08:20.299]

didn't come around yesterday, it's been the case for a little while now, but is

 

[00:08:24.036]

a very concentrated market in the U.S.

 

[00:08:28.107]

I'm probably not offside in saying if you're someone that is buying a passive

 

[00:08:31.511]

S&P 500 ETF you have to be mindful,

 

[00:08:35.681]

and maybe it's intentional, of the exposure that you will have to some of those

 

[00:08:39.519]

companies. Talk to us a little bit about what our U.S.

 

[00:08:43.055]

equity line-up looks like, and then also maybe part two of that

 

[00:08:47.159]

question is in relation to the argument around concentration.

 

[00:08:50.897]

Are there any suggestions you might have in terms of

 

[00:08:54.867]

people that still want exposure to that U.S.

 

[00:08:57.203]

equity market but want to maybe circumvent a little of that concentration,

 

[00:09:01.040]

you'd get in a cap-weighted ETF.

 

[00:09:03.509]

There's a lot to unpack there.

 

[00:09:05.811]

It's a good question, we'll answer it.

 

[00:09:08.414]

I'll remind you, don't worry.

 

[00:09:08.915]

We'll go through the whole thing.

 

[00:09:10.850]

Just to start, what you mentioned with regards to concentration and

 

[00:09:14.887]

the Mag Seven dominance and those mega-cap tech growers that are just

 

[00:09:18.457]

consistently churning and now generating ridiculous amounts of free cash flow,

 

[00:09:23.195]

these names, it's almost impossible to avoid them completely.

 

[00:09:26.432]

That's really not the objective of what we do and it's not the objective, I

 

[00:09:29.769]

think, of most advisors and asset managers and portfolio managers.

 

[00:09:33.606]

There are going to be some winners in that small group and then there's going

 

[00:09:37.443]

to be winners in the bigger group as well.

 

[00:09:39.679]

If you remove it completely, now you're creating a significant

 

[00:09:43.783]

tracking error potential that can lead to not great

 

[00:09:47.820]

conversations with investors.

 

[00:09:50.289]

And they're good companies for a reason.

 

[00:09:52.925]

They're great businesses. It's just do I want 35% of my U.S.

 

[00:09:56.829]

equity to be those names? Do I want 25%?

 

[00:09:59.265]

Do I want it to be 2%, 3% if I'm going with

 

[00:10:03.269]

an equal-weighted index? So far this year

 

[00:10:07.406]

the name of the game for the U.S., we've looked at it almost as in

 

[00:10:11.344]

three phases. We are a factor-based line-up, I said that for

 

[00:10:15.348]

international, it's also true for U.S. equities, when we look at the

 

[00:10:18.884]

performance of our various products you've had kind of three

 

[00:10:23.155]

distinct phases. If we start with the first month and a half of the year prior

 

[00:10:25.791]

to the real tariff talks accelerating and more

 

[00:10:30.763]

global tensions with regards to a geopolitical landscape and all this, well I

 

[00:10:34.467]

mean there already was with certain areas but really picked up also with

 

[00:10:37.370]

everything in the Middle East, you had a continuation of

 

[00:10:41.407]

what worked last year. Basically, momentum and quality were the factors that

 

[00:10:44.443]

led, late cycle factors, there was an anticipation that eventually the Fed was

 

[00:10:48.381]

going to start to get a bit more doveish.

 

[00:10:50.783]

Still not there yet.

 

[00:10:51.917]

Still not there yet but earnings growth was also there in those names, the high

 

[00:10:56.222]

quality growers, compounders, the growth side, and that's captured

 

[00:11:00.326]

by momentum.

 

[00:11:02.695]

Then you had this kind of volatility period where you had S&P, significant

 

[00:11:06.465]

drawdown in the U.S. equity markets and, basically, what was working was

 

[00:11:11.437]

what was least working. Low vol was working, value was working, dividend was

 

[00:11:14.907]

working, kind of those more defensive factors trading at a discount

 

[00:11:19.111]

also, so you have a lower floor. There's much less to fall if you're trading at

 

[00:11:22.181]

12 times earnings versus 28, 30 times earnings.

 

[00:11:26.152]

You had the complete flip. All those factors started to work except momentum.

 

[00:11:30.723]

Then we had the 90-day tariff pause and then all of a sudden you went back

 

[00:11:34.794]

to kind of the initial part of the market but leaving

 

[00:11:39.031]

everything out but momentum.

 

[00:11:41.467]

Even quality was now underperforming. It was a tough environment for us.

 

[00:11:44.770]

It's a tough environment for anybody who's managing it with a fundamental loop.

 

[00:11:49.275]

Even for an active manager it's a hard market because unless you're overweight

 

[00:11:52.845]

those names you're likely underperforming.

 

[00:11:55.081]

I recently wrote a research note, you can call them anti-factor

 

[00:11:59.385]

periods or junk rallies. It's not so much a junk rally this time because it's

 

[00:12:02.488]

these high quality businesses but you have this beta trade.

 

[00:12:05.624]

Just buy the thing that's the most volatile and it's probably what's up.

 

[00:12:09.595]

Then that gets captured by momentum but it doesn't get captured by the other

 

[00:12:12.865]

factors which are looking at profitability, it's looking at valuation, it's

 

[00:12:16.535]

looking at volatility, it's looking at all these other metrics that are

 

[00:12:18.504]

important as portfolio managers or asset managers.

 

[00:12:21.707]

All that to say, a really long summary,

 

[00:12:25.911]

momentum has been what's driving markets except for a short period of time,

 

[00:12:28.647]

about one month, which when you look at year-to- date a lot of the factors

 

[00:12:32.718]

are either flat relative to the index and really momentum is the only one

 

[00:12:36.021]

that's outperforming and low vol is underperforming now because it's been left

 

[00:12:38.824]

to the side, nobody wants defence right now.

 

[00:12:45.231]

Going back to the concentrationing, our line-up, you can go with an individual

 

[00:12:48.701]

factor but similar to the international trade we have our All American Equity

 

[00:12:52.171]

which is a core U.S. equity strategy, combines the four factors.

 

[00:12:55.374]

Right now all the other factors are hanging on to momentum to

 

[00:12:59.411]

carry them up. In a more regular market these things don't usually last for

 

[00:13:03.149]

more than three to six months where you have this really high upswing,

 

[00:13:05.851]

everything's going to the top right of the chart.

 

[00:13:08.287]

It's not a persistent way to generate returns, historically,

 

[00:13:12.658]

not to say that it can't.

 

[00:13:15.361]

We like the position we're in right now because we've done well in a very

 

[00:13:18.664]

challenging environment for us.

 

[00:13:21.467]

You can point back to periods like early 2019 when we had that kind of

 

[00:13:25.905]

interest rate hike scare, if you will, at the end of 2018.

 

[00:13:29.508]

Same thing post inflation, 2023, if you didn't have a lot of those names,

 

[00:13:33.779]

high beta names, it was tough.

 

[00:13:36.515]

You could do this for pretty much every drawdown and early recovery.

 

[00:13:40.452]

Hello, investors. We'll be back to the show in just a moment.

 

[00:13:43.656]

I wanted to share that here at Fidelity, we value your opinion.

 

[00:13:46.992]

Please take a few minutes to help us shape the future of Fidelity Connects

 

[00:13:50.029]

podcasts. Complete our listener survey by visiting fidelity.ca/survey,

 

[00:13:54.500]

and you could win one of our branded tumblers.

 

[00:13:56.869]

Periodic draws ending by March 30th, 2026.

 

[00:14:00.172]

And don't forget to listen to Fidelity Connects, the Upside, and French

 

[00:14:03.776]

DialoguesFidelity podcasts available on Apple, Spotify, YouTube, or wherever

 

[00:14:07.813]

else you get your podcasts. Now back to today's show.

 

[00:14:11.450]

To put it into further context for our advisors who are listening,

 

[00:14:16.822]

I think that kind of anecdote you gave, if you will, thus far

 

[00:14:21.060]

of 2025 probably leads most people to the

 

[00:14:25.264]

All International or All American.

 

[00:14:28.267]

Just core.

 

[00:14:28.801]

Exactly. That's a long term hold exposure,

 

[00:14:33.239]

potentially generate a little bit of alpha from those strategies

 

[00:14:37.309]

relative to that of a passive product.

 

[00:14:39.511]

If you're someone that is really in the nitty gritty or really needs

 

[00:14:43.515]

a certain exposure to complement another portion

 

[00:14:47.586]

of what you're doing within your business and are willing to kind of

 

[00:14:51.657]

read and react to that over time it's maybe a little bit more on the factor

 

[00:14:55.261]

side.

 

[00:14:56.061]

Absolutely. The All American and All International are meant to

 

[00:15:00.165]

be substitutes for a pure passive building block.

 

[00:15:02.801]

Our correlation to those indices is .97,

 

[00:15:07.039]

I think, for international and .98 for the U.S.

 

[00:15:09.074]

If the S&P 500 is up we're going to be up, if it's down we are going to be

 

[00:15:11.677]

down. Ideally, we go down a bit less and up a bit more, and that's

 

[00:15:16.382]

in a perfect world.

 

[00:15:17.249]

Compound that and that makes a difference over time.

 

[00:15:19.118]

It makes a big difference over time. We've seen that, over the long term

 

[00:15:23.088]

periods, that's where we win. The longer our sample size is the better things

 

[00:15:27.092]

tend to play out. Now, for somebody who is more tactical, and you did mention

 

[00:15:31.196]

the concentration aspect which is something I felt like we talked about so much

 

[00:15:34.333]

in '23 and '24 because we saw a lot of demand for equal-weighted

 

[00:15:38.504]

S&P 500 index ETFs, we saw a a lot demand for things that

 

[00:15:42.474]

were basically the opposite. Even like liquid alt strategies that were

 

[00:15:46.345]

providing some defence relative to those, like

 

[00:15:50.349]

covered call strategies, for example, that were really popular in those years.

 

[00:15:55.020]

We look at it right now, it feels like there's not as much worry but that

 

[00:15:59.091]

could change fairly quickly if they start to sell off a little bit.

 

[00:16:01.493]

Nobody sees Nvidia being more than 8% of the

 

[00:16:05.431]

index as an issue right now because it's up almost every day for the past

 

[00:16:08.801]

couple of weeks. You accept that to a certain extent where at

 

[00:16:12.972]

one point you want to flip the switch and reduce that risk.

 

[00:16:15.774]

That's where a product like, for example, our U.S.

 

[00:16:17.576]

Value ETF had been really popular in '23, '24.

 

[00:16:21.413]

It was positive in '22 when we did have that tech sell-off, everything that was

 

[00:16:24.817]

rate sensitive getting sold off, we were positive in that year with that

 

[00:16:28.053]

product. That's one strategy that if you're looking to create

 

[00:16:32.791]

an offsetting anchor, if you will, to those

 

[00:16:36.829]

tech names you're really well positioned with a product like that.

 

[00:16:40.132]

Not to say that it's going to work right now if that trade continues but if you

 

[00:16:43.736]

want to prepare yourself for something that rotates, or just downside

 

[00:16:46.238]

protection, that seems like a good place.

 

[00:16:49.441]

The only reason I think those strategies make sense, we will own some of those

 

[00:16:53.512]

names. We have to  from a methodology and a risk standpoint

 

[00:16:57.649]

to say we can't own 0% in those names.

 

[00:16:59.585]

It's not a pure, super intense value

 

[00:17:03.655]

ETF where we have 0% of the Mag Seven.

 

[00:17:05.924]

We'll have maybe 13 to 15, 17%, still a heck of a lot less than the index.

 

[00:17:10.596]

At the same time we still want to own some so in years like '23 and '24

 

[00:17:14.733]

you're not completely missing out on these rallies.

 

[00:17:18.804]

A product like an equal weight, unfortunately, is you're going to another

 

[00:17:21.206]

extreme. You're taking the complete other extreme, realistically.

 

[00:17:24.476]

It's like if these companies continue to win you're not going to benefit.

 

[00:17:27.713]

On the flip side, if you have a rotation to mid-caps,

 

[00:17:32.017]

to small-caps or to value names, you're consistently selling them off every

 

[00:17:36.055]

month or every quarter you're rebalancing.

 

[00:17:38.023]

Those products seem to work really well in short periods but then it's hard to

 

[00:17:41.894]

see that play out for a prolonged period of time.

 

[00:17:44.396]

I'm a little biassed, obviously, but it's a strategy that I think is kind

 

[00:17:48.400]

of right in the middle and can offset some of that risk.

 

[00:17:50.836]

Let's talk multi-asset funds or balanced funds.

 

[00:17:55.841]

The All-in-One suite has been a popular

 

[00:17:59.878]

option for a lot of advisors and investors out there that are

 

[00:18:03.982]

looking for this instant access to diversification.

 

[00:18:08.554]

Talk to us a little bit about that line-up.

 

[00:18:12.024]

Also, I'm curious, with all your comments around kind of market

 

[00:18:16.028]

dynamics in 2025 how's that played out over the course of the past couple

 

[00:18:19.531]

quarters?

 

[00:18:22.201]

Before I dive a bit deeper into the construction of these portfolios for those

 

[00:18:26.205]

that are maybe less familiar with them I just want to say thank you to

 

[00:18:28.874]

everybody on the call because it's been really what's driven our flows this

 

[00:18:31.977]

year. Those multi-asset strategies, we have a line-up, actually, I

 

[00:18:36.081]

believe it's slide 2.

 

[00:18:37.783]

I don't want to get that wrong, I don't see them right now.

 

[00:18:40.319]

If not it's probably slide 3.

 

[00:18:41.920]

There you go. We just threw up the All-in-One line-up.

 

[00:18:45.524]

We have this suite of products, six portfolios, they're systematically

 

[00:18:48.694]

rebalanced. We don't make any tactical asset allocation calls, strategic mix,

 

[00:18:52.764]

and we want to really capture the security selection of all the different

 

[00:18:56.401]

underlyings that we have.

 

[00:18:59.738]

Advisors and investors have responded really well to the strategy.

 

[00:19:02.207]

Obviously, performance has been good. It's gone through these various different

 

[00:19:05.644]

environments and held up well. If I look at the flows from this year it's more

 

[00:19:09.448]

than 60% of our total flows that we've gotten at Fidelity in terms of our ETF.

 

[00:19:13.986]

If I look at the Canadian ETF industry as a whole, in July

 

[00:19:17.923]

FBAL, our balanced ETF, was fourth, FGRO was eighth, and ninth was

 

[00:19:21.860]

our FEQT ETF.

 

[00:19:23.629]

Three of the top 10 best-selling ETFs in the whole industry are in this

 

[00:19:27.566]

line-up. So thank you everyone who's helped with that.

 

[00:19:30.869]

We like to believe that a lot of that, hopefully, is due to the portfolio

 

[00:19:33.405]

construction that we've built.

 

[00:19:34.373]

Maybe I can ask you to, as a follow-up there, without naming names,

 

[00:19:38.777]

what's different in terms of what we do in those portfolios maybe versus

 

[00:19:42.948]

that of some of our competitors?

 

[00:19:46.051]

Realistically, when we launched these portfolios back in 2021 we saw a

 

[00:19:49.454]

landscape that was extremely ...

 

[00:19:51.823]

I guess there was no diversification of options.

 

[00:19:53.825]

If you're an investor, an advisor, and you're looking for an ETF portfolio

 

[00:19:58.830]

most competitors were doing pretty much the same thing.

 

[00:20:00.966]

It's passive building blocks, static asset allocation, which is fine,

 

[00:20:04.937]

which is also what we're employing, static asset strategic maybe is a better

 

[00:20:07.573]

word. You were getting exposure ...

 

[00:20:10.209]

your U.S. equities were either your S&P 500 or U.S. All-Cap. Your international

 

[00:20:12.978]

was MSCI EAFE  or International Developed ex-U.S., Canada was TSX

 

[00:20:17.149]

or TSX 60. It was all very similar building blocks and similar

 

[00:20:21.286]

approaches, similar mixes. We said we want to play in that

 

[00:20:25.490]

arena but how can we leverage all the research that we have and all our

 

[00:20:29.328]

capabilities as much on the factor side as on the active side?

 

[00:20:32.831]

Other than our Bitcoin allocation in our portfolios there's no

 

[00:20:37.135]

component that's passively managed, whereas our competitors, it's

 

[00:20:41.240]

the opposite. Everything is passively managed.

 

[00:20:42.941]

There's no components that are actively managed, or systematically.

 

[00:20:46.378]

I say that, there's some that have some smart beta or factor-based strategies

 

[00:20:49.982]

but very little. Ours is foundationally built off of we

 

[00:20:54.019]

want to outperform indices over the long term.

 

[00:20:57.122]

We're not trying to generate 10% excess returns, that's not the idea.

 

[00:21:00.626]

The idea is similar to the Regional Equity ETFs which we mentioned earlier, if

 

[00:21:03.929]

we can generate 1 1/2 to 2% alpha over 10,

 

[00:21:07.899]

15 years it's going to look pretty good over that timeframe on

 

[00:21:11.903]

a cumulative basis.

 

[00:21:14.306]

By doing that what it's done is if we look at our main competitors and you

 

[00:21:18.410]

really blow up all the underlying ETFs, they're going to hold between 20,000

 

[00:21:22.381]

to 22, sometimes even 25,000 underlying securities,

 

[00:21:26.785]

bonds, equities, others.

 

[00:21:29.855]

We have about 2,500.

 

[00:21:32.157]

We're, basically, filtering the entire investment universe of the world down

 

[00:21:36.361]

to a tenth of what our competitors would do.

 

[00:21:40.032]

Basically, trying to say, we're not always going to pick the best

 

[00:21:44.069]

names but if we can eliminate a lot of the names that are less desirable from a

 

[00:21:48.106]

fundamental perspective that should work out over time.

 

[00:21:51.109]

See it as a big funnel or a big filter.

 

[00:21:53.412]

We do that for Canadian equities, U.S.

 

[00:21:55.213]

equities, international equities, Canadian bonds, U.S.

 

[00:21:57.616]

bonds. That's, really, the whole thesis on

 

[00:22:02.020]

us versus our competitors.

 

[00:22:03.388]

Generally speaking, in the industry, a couple of crazy stats, I

 

[00:22:07.526]

read this last week and I was like, I'm not sure.

 

[00:22:09.895]

There's actually more active ETFs listed in the U.S.

 

[00:22:13.732]

than passive ETFs listed in the U.S.

 

[00:22:14.866]

Wow.

 

[00:22:17.536]

Nobody really knows that. I mean, the assets are far greater

 

[00:22:21.673]

in passive but it's just showing that innovation, and

 

[00:22:25.610]

going forward the growth areas, is really on the active side.

 

[00:22:28.613]

There's only so much more that can be done on the passive side.

 

[00:22:31.249]

I don't think there's any validity to launch another S&P 500 ETF.

 

[00:22:34.386]

Now what you're seeing is a lot of asset managers really

 

[00:22:38.457]

trying to bring their best managers to market, like we've done with the

 

[00:22:42.761]

two examples I gave, we've got a bunch of others as well, we just want to

 

[00:22:46.298]

provide more options to advisors.

 

[00:22:48.166]

For the most part, it's an ETF series so

 

[00:22:52.471]

it's literally being pooled into the same fund of assets.

 

[00:22:55.307]

For the portfolio manager, don't really see the difference, but for a

 

[00:22:59.811]

discretionary advisor it might be easier to buy the ETF.

 

[00:23:01.646]

For another manager it might be easier buy the fund.

 

[00:23:04.683]

For us it's just more of a flexibility and then also the belief

 

[00:23:08.754]

in our active managers who have done exceptionally well over their track

 

[00:23:12.057]

records and getting them to more people.

 

[00:23:15.827]

Maybe we'll end off here. Before I close things out, two

 

[00:23:19.965]

things that we didn't talk a lot about, one

 

[00:23:23.935]

of them I know is a part of the All-in-One portfolios

 

[00:23:28.273]

and the other has been certainly a source of

 

[00:23:33.111]

news and market interest over the course of, really,  the past probably year

 

[00:23:37.149]

or so, gold and Bitcoin.

 

[00:23:41.286]

One thing that was interesting when I looked through some of the materials

 

[00:23:44.122]

before we got on here, and even just my own knowledge, they've

 

[00:23:48.660]

been two of the top performing kind of asset classes over the short

 

[00:23:52.597]

recent past but it seems like there's not necessarily

 

[00:23:57.269]

as much demand from necessarily a flow perspective

 

[00:24:01.440]

directly into those assets, as you might expect.

 

[00:24:05.076]

We expected more, basically.

 

[00:24:06.211]

Exactly, with them being top performing asset classes.

 

[00:24:09.581]

Any general thoughts in terms of what's going on there?

 

[00:24:13.552]

We include Bitcoin in our All-in-One ETFs.

 

[00:24:15.887]

It's something that's been, you know, obviously, we took the time to make sure

 

[00:24:19.257]

that we were including it in the right way in the sense from a risk-adjusted

 

[00:24:22.661]

return basis.

 

[00:24:24.930]

That's just an allocation, I think, that helps our portfolio a lot for a few

 

[00:24:28.800]

reasons. Kind of the optics that I have with regards to gold is kind of

 

[00:24:32.771]

the same, what is it doing for you in your portfolio?

 

[00:24:35.774]

Gold as a standalone asset class, you can be for or against it, it's

 

[00:24:40.078]

your opinion. But if you're building out your portfolio and you can model it

 

[00:24:42.814]

out and see how is this impacting my risk and return, well, I think there's

 

[00:24:45.784]

validity for that as well.

 

[00:24:47.619]

Same thing for Bitcoin.

 

[00:24:50.288]

To your point, they've been performing extremely well.

 

[00:24:54.159]

At first when you heard Bitcoin really have its kind of rise to

 

[00:24:58.296]

fame it was kind of like this is the digital gold. Kind

 

[00:25:02.434]

of so far history has kind of debunked that. They've behaved very differently.

 

[00:25:05.237]

Now you have a year where they're both doing well.

 

[00:25:07.706]

So figuring out exactly why is a little trivial, to be quite honest,

 

[00:25:11.810]

but you almost had gold was kind of the risk-off version and then you had

 

[00:25:15.547]

Bitcoin which is the risk-on version. You had years where they worked in tandem

 

[00:25:19.784]

but they've also worked against each other at a certain point.

 

[00:25:23.154]

Almost to a certain extent both could be used together in portfolios.

 

[00:25:27.158]

All that to say is I think it's just proof that there's maybe a bit of

 

[00:25:31.029]

uncertainty also around just regular equity markets or bond markets

 

[00:25:35.100]

so people are looking for alternatives.

 

[00:25:36.902]

It'll be interesting to see how this unfolds over the rest of the year.

 

[00:25:39.671]

Thanks so much. Appreciate your time as always.

 

[00:25:42.173]

Thanks for watching or listening to the Fidelity Connects

 

[00:25:46.111]

podcast. Now if you haven't done so already, please subscribe to Fidelity

 

[00:25:50.248]

Connects on your podcast platform of choice.

 

[00:25:53.051]

And if you like what you're hearing, please leave a review or a five-star

 

[00:25:55.887]

rating. Fidelity Mutual Funds and ETFs are available by working with

 

[00:25:59.858]

a financial advisor or through an online brokerage account.

 

[00:26:03.228]

Visit fidelity.ca/howtobuy for more information.

 

[00:26:06.932]

While on Fidelity.ca, you can also find more information on future live

 

[00:26:10.769]

webcasts. And don't forget to follow Fidelity Canada on YouTube, LinkedIn,

 

[00:26:14.906]

and Instagram.

 

[00:26:16.207]

We'll end today's show with a short disclaimer.

 

[00:26:19.077]

The views and opinions expressed on this podcast are those of the participants,

 

[00:26:22.914]

and do not necessarily reflect those of Fidelity Investments Canada ULC or

 

[00:26:26.851]

its affiliates. This podcast is for informational purposes only, and should not

 

[00:26:30.855]

be construed as investment, tax, or legal advice.

 

[00:26:33.391]

It is not an offer to sell or buy.

 

[00:26:35.694]

Or an endorsement, recommendation, or sponsorship of any entity or securities

 

[00:26:40.031]

cited. Read a fund's prospectus before investing, funds are not guaranteed.

 

[00:26:44.836]

Their values change frequently, and past performance may not be repeated.

 

[00:26:48.406]

Fees, expenses, and commissions are all associated

 

[00:26:50.742]

with fund investments.

 

[00:26:52.544]

Thanks again. We'll see you next time.

Listen to the podcast version