FidelityConnects: Canada's moment part 3: The real investment story behind CUSMA
As the CUSMA deadlines approach, headlines suggest uncertainty, but could this moment be a major opportunity for Canada? In this conversation, Pamela Ritchie speaks with sovereign debt analyst Heather Hagerty, who explains why July 1 is not a “cliff event” and why North America’s $2 trillion trade system remains deeply resilient. Drawing on recent discussions with policymakers across all three countries, Hagerty highlights how market volatility is being driven more by sentiment than by any shift in underlying fundamentals. The conversation looks beyond tariffs to the next phase of regional integration, including supply chain realignment, a new capital investment cycle and growing opportunities in energy, EV supply chains and digital trade. For investors, the message is clear: this is a story of evolution, not disruption, and Canada is well positioned, provided it captures the opportunity.
Transcript
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<b>Subtitles are AI Generated</b>
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Hello, Heather, welcome. Great to see you.
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Nice to see you, Pamela.
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Thanks for joining us here today.
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We'll begin, I think, just a little bit with we're all reading
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and we know that trade negotiations are taking
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place in certain ways.
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We know that there's a deadline that may not be made and all those
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bits and pieces.
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I wonder if you can just sort of begin with letting us know how
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serious it's all going to be sort of after July 1st.
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Is this a bit of a drop dead date or how does this work?
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First, I think it's important for us to understand that
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CUSMA is a process. I don't see
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the approaching July 1st as a rupture date.
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The reason for that is because North American
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trade is deeply integrated with over one and a half trillion
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of annual trade flows.
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A sudden breakdown is highly unlikely.
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We've kind of seen how this has played out before with the
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NAFTA negotiation uncertainty where despite volatility
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trade flows continued and the system ultimately adapted.
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What we're seeing happening now is just another phase of that evolution
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where trade is expanding beyond tariffs.
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We're seeing it taking place today into
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investment decisions, into supply chain configurations
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and also into strategic sectors.
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It's fascinating to have your take on that.
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Just remind us a little bit, you'll be looking around the world at
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opportunities where trade is a
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huge part of countries relationship and ultimately the investment
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opportunities that are there. Just tell us a bit about your background.
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What lens do you look at Canada, for instance, through?
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I'm a sovereign debt analyst. What that means is I evaluate
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governments as credit issuers.
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I'm looking at growth, fiscal sustainability and risk and
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how policy translates into long term economic performance.
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In that role I've been meeting with government officials in Washington,
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in Mexico City and Ottawa ahead of the CUSMA review.
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What I'm finding is that this is more than trade but
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it's rather how North America organizes investment,
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supply chain and growth.
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What's important is how Canada fits within that system.
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That's absolutely fascinating.
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To the extent that you've had conversations, you're taking a look at sovereign
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debt, I mean, ultimately it's as an investor taking a looks at these things.
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Can you just ... if you'll share with us a little bit of the inside baseball.
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How long have some of these conversations been circulating?
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One would think it's an ongoing process but to the extent that we're
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approaching a date that we knew was coming have things
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heated up in the last few weeks, have you had more meetings recently than you
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did six months ago? Can you just give us a little bit of what you're seeing?
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Sure, of course. I was in
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Mexico City back in February. I came at the same
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time that actually the Canadian delegation was in town.
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Those were the first meetings that took place.
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Meeting with the constituents both
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from US, from Canada and from Mexico I think things were evolving
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as expected.
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One thing that was very clear from my meetings is that the current framework
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is still very much intact. The
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cross border trade between the three nations remains around 3
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billion per day which underscores just how operational
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and embedded the North American system is.
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As you mentioned in terms of just it heating up, I think it's really important
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to be reminded that the near term risk that we're speaking about is
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primarily sentiment driven. Markets are reacting to
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headlines and they're reacting to political developments
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or even just the negotiation dynamics.
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The underlying economic integration has not changed.
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What we're seeing right now in the market is really a volatility in
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perception rather than any disruption in fundamentals.
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That distinction is critical when thinking about risk.
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It's critical and we really don't know that.
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I mean, I guess you do know that if you're under CUSMA and you are trading
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you know exactly as a business what is working and what isn't working.
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Layer on top of that discussion of how things are going right now
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a bit about how the world is either different or going to shift to
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take into consideration new types of supply chains for
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new types of stuff, data, digital, everything that the world is
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today that it wasn't, for instance, a few years back.
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What needs to not collapse but shift?
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Well, we're increasingly moving towards a next generation
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framework. I think this is where the story becomes particularly
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compelling. I believe that we're likely at the early
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stage of a new capital investment cycle.
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Global FDI...
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Really? Feels like so much has been spent but we're at the beginning.
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Absolutely.
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Global FDI exceeding 1 trillion annually.
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An increasing share is being directed towards North
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America. This is because companies are regionalizing
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supply chains.
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That shift is being driven by policy clarity
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and confidence in long term market access.
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We're already seeing early signals
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of this through increased investment in energy,
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EV manufacturing and also infrastructure.
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What I have found in studying countries over time is
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that once that cycle begins it tends to persist over multiple
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years, making this not just a policy story but
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really a capital formation story.
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That is fascinating and exciting, actually, to think that we're sort of at the
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beginning of this.
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In broad strokes, again, as we look at Canada's
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sovereign position, its indebtedness and so on,
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often people will say it's okay if the government's spending as long as they're
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spending on the right types of things.
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We don't know exactly how all of this is gonna work out.
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We have a list of major projects, for instance, but we don't know everything.
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Are you happy with the direction of the way the Canadian government has aligned
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itself to spend, to engage?
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Yes. The reason for that is because I think that the policy
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is aligning in the key areas where the opportunity is
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most clear for Canada.
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First, energy remains foundational
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to Canada's economy and it will continue
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to play a central role both in the traditional and transformational
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pathways. Second is EV supply chains
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and critical minerals. They represent a
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major structural shift with global EV related
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supply chains expected to exceed over 1 trillion by 2030.
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I think Canada is well positioned in key inputs such
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as lithium, cobalt, nickel.
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Lastly is digital trade and AI.
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These are areas that Canada has structural advantages because of the public
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support.
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Canada produces roughly 5 to 10% of
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global AI talent relative to its population.
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That significantly expands the commercial potential of
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Canada's talent base because firms under CUSMA's digital
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provisions can operate across North America.
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When you think about those three key advantages,
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EV, supply chains, energy and digital, these are pillars of opportunity for
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Canada.
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To the extent that there are irritants and that we'll hear things about
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tariffs that are a global story, actually tariffs have
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been around forever, there's nothing new to them being around, as
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you speak to investors how should they be thinking about what has been sort
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of a difficult moment to digest a
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new tariff regime as we think of trading partners.
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How do you think investors should look at the tariff structure right now?
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First, the risks are real but
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they're manageable and they're familiar.
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These include the legacy issues that you mentioned.
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It also includes even a slower negotiation timeline
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which you began with but also the political constraints.
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It's important to keep in mind that despite the political
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tensions the incentives to maintain the agreement
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are strong across all three nations.
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The reason for that is because of just North American
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trade exceeding 1.5
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trillion annually, the economic incentives are there, but also because
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it supports millions of jobs across all three countries.
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What this will do is create pressure from businesses, from
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workers and local governments to maintain stability even in a
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more polarized political environment.
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That's fascinating. How do you see the world shifting
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in that way? I mean, as we talk about supply chains shifting, a
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deglobalization, what it also means is a retooling, which is
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kind of what we're talking about here, of trade closer to home.
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That includes North America and the way that's going to work.
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It is a more localized vision of the world for all
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the reasons that we've mentioned.
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I just wonder, almost societally what
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that might mean. It might mean something good and cozy
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and I'm just curious how you see that layering
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on top, some new trade realities.
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What will life look like to an extent?
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Well, first it's important to keep in mind that markets tend
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to move ahead of fundamentals. The sentiment
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can shift very quickly even when trade
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flows remain stable.
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What this does is it creates really a gap between perception and
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reality. That gap can create opportunity,
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especially for investors, for businesses and for governments
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who position early.
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Canada is in a strong position but there's an opportunity
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with this trade review for Canada to be more proactive.
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We've seen some of that happen.
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We've heard certainly leaders and people engage
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while there is a war going on in the Middle East.
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The story of oil making its way around the world has been constrained.
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Canada is ultimately a net beneficiary of that.
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Take us a few months, even a few years, sort of the structural shift that we're
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actually watching it looks like the beginnings of right now on the energy
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front.
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Well, first, as you point out, Canada has strong fundamentals.
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I think what we're starting
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to see now with the new government in place, having alignment of
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policy support not just from Ottawa but also from
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D.C. and also from Mexico City in the energy sector.
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I think it's creating, again,
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these opportunities to capture investment, to build upon the North
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American infrastructure buildout.
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There is a need and a desire to build out capacity and we're seeing
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that both at the federal level and the local level.
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Do you expect, again, in terms of your investment
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horizon and how you're looking at it, for Canada to do a fair amount of
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tightening up its economy on its own and also
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integrating in new ways, it looks like, through new trade policy with
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the United States and Mexico. Do you see Canada itself sort of developing
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as its own nation state building efforts go forward?
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We're starting to see the first projects
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become announcing, coming underway. We had the Shell announcement
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which I think was very important because what
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that Shell announcement [indecipherable, huge change and a huge change because
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Canada is a central focal point of the company's strategy.
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Now it's not just about talk and
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planning but we're actually seeing action.
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Then just looking at the calendar and going forward the global investment
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summit that Prime Minister Carney has announced in September also
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presents an enormous opportunity to be able to kind of see this come to
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fruition.
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That's fascinating. If things take a little longer, July 1st
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is sort of flapping in the wind there, probably not gonna happen, if
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things take little longer to get the building blocks of this together
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is that good for investment?
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Should we worry about that if it takes a while?
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There's no cliff risk. It's very important
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to understand that this is a process of evolution and not disruption.
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This is long term investment story.
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The key question, or even the risk, if
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you were to ask me in terms of where I see the risk for Canada is just whether
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or not it becomes a missed opportunity.
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Canada has the opportunity to capture
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a larger share of investment with this negotiation.
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Canada offers strong institutional
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stability, resource ability, direct integration with
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US markets. Even with a more modest share of
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new supply chain investment it could translate into tens of
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billions of dollars in capital inflows.
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Okay, fascinating. Just give us one more look
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at sort of Canada's position relative to Mexico, US,
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Canada, sort of within the agreement itself.
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Is that different from, say, investors who are looking at it from another
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corner of the globe, for instance?
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Well, I think what's important to understand is that we've seen how
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this has played out before with the NAFTA
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negotiation from 2017 to '19.
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Bringing it forth to today what we are is just another phase
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in that evolution. This is not something that is different, it's
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just evolving. What we're seeing is trade expanding beyond
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tariffs. It's going into investment decisions that we
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just spoke about with Shell, looking at it through supply chain
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reconfigurations, and then also in the building out of strategic sectors.
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The key question
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is not just whether or not the system holds but how it
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evolves and how Canada can capture the most value from within it.
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Is there anything you'd just like to add as a final thought?
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I would just kind of reiterate Canada's strengths and that strong
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institutional stability. Getting back to what I do,
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what does a sovereign analyst do?
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Well, a sovereign analyst analyzes institutional strengths
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and also real economic growth prospects.
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Canada does that and does that in spades against its competitors.
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It offers strong institutional stability.
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It offers that resource availability and it also offers
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the direct integration into an almost $600 million
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consumer market.
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This is one that is going to potentially be able to
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kind of boost Canada's potential growth
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long term economic prospects and lead into even stronger
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debt sustainability going forward.
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Heather Hagerty, it's such a treat to be able to hear your perspective
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and learn from you. Thank you for joining us.
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Thank you.
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