The Upside: Capital markets uncovered: 2025 recap & 2026 outlook

What really drove markets in 2025 – and what could shake things up next year? Fidelity’s Director of ETFs, Andrei Bruno, pulls back the curtain on the biggest stories of the year and shares his outlook for 2026. 

From surprising trends to potential game-changers, don’t miss this deep dive into what’s happened, what’s coming and what it means for your portfolio.

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Hello, and welcome to The Upside.

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I'm Emily Anonuevo. As we settle into the first few weeks of 2026

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there are a lot of questions on the minds of investors.

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How will markets react to recent job data, for example?

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What does that mean for interest rates?

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How does ongoing geopolitical risk around the world fit into the bigger market

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picture? In addition, what trends, topics and questions should investors keep

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in mind as they approach this brand new year?

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Our next guest is here to shine a light on the markets, give his perspectives

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on the state of play and discuss how some of Fidelity's products could

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potentially fit in your investment portfolio.

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Please welcome Fidelity Director of ETFs, Andrei Bruno.

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Andrei, welcome and Happy New Year.

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Happy New Year. It's always great to be here chatting with you.

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Always great to have you here. Start of a fresh new year.

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Now, before we get into the major market themes of 2025 and

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what you see for 2026, Andrei, if you could just introduce yourself

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to the audience and specifically explain what you and your team does.

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I know you touch a lot of design aspects of Fidelity products,

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really interesting stuff, what does your team do exactly and what do you

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take into consideration when creating these products?

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In my role we primarily operate in two silos.

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The first silo would be product development, so everything from idea generation

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all the way up to launching ETF products.

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Under the hood what we're constantly doing to support that activity is

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we continuously have our pulse on the ETF market.

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Where is money going?

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What are clients buying? What are client's interested in?

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Where are there gaps in the market in terms of product?

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Where are there gaps in our own personal lineup for product?

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We work with our sub-advisors, our portfolio managers to ...

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once we identify a need in the market how can we bring

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kind of a best-in-class product to service that need.

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We got a lot of research, a lot of running a lot numbers, who's

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going to be the PM on that mandate, what are going to be the parameters.

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Those are the sorts of things that we kind of delve into in our role when we're

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looking at product development. With that it's also just market intelligence

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too so just ongoing all the time.

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What's going on in the markets whether that's financial, whether that's the ETF

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market and keeping our finger on the pulse.

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The second silo would be kind of the ETF capital market side.

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That's dealing with all the kind of idiosyncrasies with how ETFs

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trade in market. As we know, they're traded on stock exchanges just like

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stocks so what that side of the team does is constantly

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monitoring how are ETFs trading?

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Is there ample liquidity out there for our clients to have a smooth experience?

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Are the spreads reasonable? Are they being priced intraday where we think

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they should be? Working with the various market makers on the street to ensure

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a smooth operation and smooth trading experience for our client.

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Those are the two silos that we broadly operate on the ETF side.

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Andrei, let's take a few moments to look back on 2025.

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What a year it was.

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What are some of the biggest themes and market movers

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that stood out to you for 2025?

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If we think back to where we came into the year, the momentum trade, the

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growthy tech Mag-7 trade was still in full effect, and then we

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got a tariff tantrum. We had a complete reversal of leadership there.

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What was working before wasn't working now and what wasn't worked before was

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now working. That lasted a short while until we did get

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the tariff reprieve and then the momentum trade took over once again and

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kind of continued into year-end. That was a big theme, the tariffs.

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It's still overhanging us to some degree, there's still a lot of uncertainty

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around what's gonna be the long term strategy here with tariffs

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in the U.S.,  are they going to continue to hold, but I'd say that's more or

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less been put on the back burner in terms of what the market's been focusing

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on.

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Another theme that we saw emerge during those tariffs, we

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started to see a diversification away from U.S.

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equities. We saw a tremendous amount of flows into international equities

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and, in fact, last year was the first year in a long while, speaking of ETF

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flows here and using it as a proxy for overall flow, we saw international

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equites number one in terms of equity flows.

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That is a big change in paradigm than what we've historically seen.

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What came up after the first half of the year, we got this reprieve and

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momentum started working again, the question we had was are we going to

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continue to see international equities garner interest and garner flows and, in

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fact, it did going into your-end.

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That was another interesting theme from a flows perspective.

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Then, of course, the big theme that everyone talks about whether you're

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watching CNBC or you're at a coffee shop is AI.

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That continues to be a big driver for equity market returns.

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The big question that folks are having now is, is this going to

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continue and if it does, how long?

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That held up through the year and Q3 and Q4 earnings, everyone was taking a

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close look at to see if the earnings were still going to be there on those AI

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tech names. We did see reasonable earnings.

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A lot of these companies are very well capitalized, to contrast that to kind of

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early 2000s in the tech wreck when a lot of companies weren't

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cash flow positive, weren't making money.

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It's a very different setup relative to that to assuage some

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concerns that we could have a repeat of that.

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I think that's gonna continue to be a theme going into 2026 as well.

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The AI trend, the move away from U.S.

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equities into other parts of the world and, of course,

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the tariffs. Besides that what can investors expect

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in terms of major themes going into 2026?

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I think the AI theme is going to continue. I think this is a longer term theme

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that we're talking about here.

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Right now we're still kind of in that phase of, you know, if you break out AI a

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little bit you've got the software side, you've got the hardware side and

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you've got what I like to call the bricks and mortar side.

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When I say the bricks and mortars, how is AI going to affect the other 493

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names in the S&P 500?

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I think that's a question a lot of people are grappling with right now and what

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that's going to look like to the broader economy over the next 5, 10, 15

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years and as a consequence how is that going to shape the investing

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landscape over the next 5, 10, 15 years?

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It'll be really interesting to see. That's something we're certainly keeping an

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eye on.

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Another thing to consider for 2026, we talked about international

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equities as well, it still remains an interesting area.

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There's a couple of factors at play there.

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Number one, generally speaking, broadly speaking, international equities are a

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little bit cheaper than U.S. equities so that makes them a little interesting.

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Where certain jurisdictions are in terms of their economic cycle, particularly

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if you think about Europe, for example, they're a little further along in the

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economic cycle than we are here in North America.

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There's much debate where we are in the cycle, most

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agree we're kind of in late stage  but then you take a look at a recent U.S.

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GDP print and it was pretty strong.

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So do we bump back into the mid-cycle?

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Time will tell on that. That's another macroeconomic factor that

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makes international interesting.

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The third thing I would say for international equities is everyone's been

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hyper-focused on U.S.

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There's a lot of rocks that can be turned in international and I think some

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opportunities will potentially emerge there.

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My last point is central banks.

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The landscape's changing a little bit there as well.

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If we kind of rewind till end of the year the amount of cuts that were kind

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of getting baked in or forecasted by the market, particularly

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around Canada, was maybe one more cut next year.

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I think that's moved up a little bit to some extent.

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I think the one factor that both the Canadian Central Bank and the

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U.S. Federal Reserve are grappling with right now is that inflation is still

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a little bit elevated.

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In Canada we have the 1% to 3% band so there's a little bit more flexibility

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from the BoC's perspective. We're kind of hovering close to the high end of the

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band there, that 3%. In the U.S.

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it's similar, they're hovering around kind of the high 2s in terms of inflation

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but they also have a dual mandate.

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They have to maximize employment as well as maintain a 2% inflation target.

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It'll be interesting to see how the central banks react to this current

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environment with their central bank policy.

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Given that recent GDP print that I mentioned earlier for the

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United States, which was quite strong, it'll be really interesting to see how

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many more potential cuts the Fed might be able to get in 2026.

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We just have to wait and see the next moves from the Federal Reserve and the

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Central Bank here in Canada.

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Last year there was a lot of talk about are we in the mid or late part

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of the business cycle, what are your thoughts on that going into 2026?

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The current GDP print out of the U.S.

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doesn't necessarily suggest late cycle.

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Late cycle you typically see kind of

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a slowing of growth and we had a fairly strong GDP print.

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Again, it was one quarter so one quarter does not make a trend necessarily.

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If we rewind a few years we were in a similar setup where we were kind of late

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stage and then everyone said, oh, actually I think we're back in the mid-stage.

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It'll be interesting to see in the United States if ultimately we can

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all agree or have a better idea to think maybe we've moved back into the

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mid-stage and we're no longer in that late stage.

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In Canada a little bit of a different story.

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GDP continues to be a little subdued

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so the probability that we're in late stage is probably a little bit higher

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than the U.S. but I think we'll get a little more visibility over the next

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couple of quarters here.

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Andrei, you mentioned international equities, can you expand on how the

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international side of things could shine in 2026?

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We're continuing to see a pickup in interest there.

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As I mentioned, the valuation is a factor there

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and just because something's cheaper doesn't mean you should buy it, for sure,

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but when you're thinking about opportunities and risk-rewards here

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there's a case there.

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I think what folks are thinking about is a little bit of diversification as

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well. We've had such a great run in these U.S.

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tech names. Most people have been overweight those

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tech names, those growthy tech names.

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Most people have been overweight the U.S.

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So just thinking about how they can diversify their portfolio a little bit

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more, you know, international is certainly a spot where we're seeing interest

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and I think those factors are a reason.

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Absolutely. Now, you talk about diversification, ETFs and our ETF

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product line could be one strategy where you could diversify your portfolio.

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How can an investor fold in ETFs into their strategy?

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What's great about the ETF market is it's come such a long way over the last 20

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or so years. If we rewind the clock back 20, 30

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years ago it was primarily kind of a passive dominated market.

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When we take a look at the ETF market now it essentially has everything under

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the sun. It's got passive, it's got factor, smart beta, it's

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got fully active mandates across a multitude of different asset classes,

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whether that's equity, your traditional equity fixed income.

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There's obviously a lot of option-based strategies that are coming to market

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so a lot of bespoke strategy providing different

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risk-reward profiles but also different ways that you can manage

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risk or set your portfolio up as well.

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For example, you may be overweight in your

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portfolio U.S. equity growthy names.

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There's many ways you can diversify.

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You can diversify geographically, look for international mandates.

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You can even diversify from a factor perspective, there's

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certain factors that have a weaker correlation, provide a little bit more

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diversification relative to growth names, for example, U.S.

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value historically. You may want to add in some satellite positions to

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reduce some of your growth exposure and growth risk in that fashion.

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There's a lot of ways to do it.

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The market has grown so substantially that there's no shortages of

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ways that you can use ETFs to either manage risk in your portfolio,

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put satellite positions in your portfolio, take tactical views and

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apply them through the use of ETFs.

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It's a great tool to manage your portfolios and there's a lot of different ways

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to do it.

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And obviously one way is to talk to your financial advisor, get

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started in the brand-new year and figure out where you could diversify

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and strategize, obviously, in your investment portfolios.

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Now, Andrei, another big factor weighing on investors'

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minds are geopolitical risk. I mean, lots of headlines out there as we begin

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the new year. What should investors do and consider when looking

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at those types of topics?

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It's something that can play a big or a

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small role depending on the circumstance.

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Particularly when something pops up

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new there's a lot of uncertainty.

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People don't necessarily know what the downstream impacts are going to be.

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We can talk about the current situation in Venezuela, for example.

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Something that was cropping up is what does this mean for oil prices?

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I think a lot of folks are trying to distil that and figure out what it

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ultimately means. There's what are the geopolitical implications and then

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downstream of that is what are the implications to investing in financial

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markets. Certainly early on in those situations there can be a little bit

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of volatility, a lot of uncertainty in terms of what ultimately is going to

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happen.

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It does create some noise from time to time.

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It is something that we always think about.

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The issue with some of these events is sometimes you can't see them

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coming. Again, these events that crop up,

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your biggest arrow in

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your quiver to combat these types of events is diversification.

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If you are well diversified, don't put all your eggs in one basket.

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If something does crop up somewhere in the world geopolitically you have

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that diversification in there to cushion any potential downfalls from the

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situation.

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Absolutely. Lastly, overall, Andrei, as we look into 2026

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what should investors keep top of mind?

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It's a good question. For me, at the start of the year it always provides a

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good opportunity to take a look at your portfolio and take a look where are my

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exposures, where are my risks, what are the big risks for

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next year? You mentioned geopolitical risks there as well.

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Economy is top of my mind right now.

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We're grappling here with where we are in the business cycle.

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Then AI as well. A lot of us have been overweight so the question is,

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is this going to continue? How much longer does it continue?

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Should I take a little bit of risk off and diversify a little?

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We have come a long way in those names and pullbacks do happen.

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It may not be the end of the trend but pullbacks do happen so just questioning

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whether or not we want to be a little bit diversified on the equity side of the

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ledger going into 2026.

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Andrei, thank you so much, always a pleasure to have a chance to chat and get

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your insights and perspectives. Thank you so much.

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Thanks for having me.

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And thank you for watching The Upside.

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I'm Emily Anonuevo.

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