Canada-U.S. update: New auto strategy announced
Fidelity Canada’s Bobby Reynolds, Equity Analyst, provides insights into what the federal government’s newly announced auto strategy could mean for the sector, the economy and Canadian consumers.
Transcript
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So last week, the government of Canada announced a new electric vehicle
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strategy. There's a couple of important things there to keep in
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mind if you're a consumer. The first is there will be a $5,000 credit
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for electric vehicle purchases that was scrapped for 2025
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but has been brought back for this year.
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So it's an incentive to buy an electric vehicle.
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There was also a prior mandate that would have forced automakers to
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sell a certain proportion of electric vehicles in Canada that went up to.
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100% EVs by 2035, along with a certain
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minimum by 26 in 2030, that's being removed
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and has been replaced with an emissions target by 20 35,
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which will give the automakers more flexibility in terms of what type of cars
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they can offer into the Canadian market.
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So that should be positive for overall affordability for vehicle buyers.
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So if we think about Canada's auto sector, There's around 125,000
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jobs with just under 40,000 of those jobs in assembly.
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Those jobs have a multiplier effect and create lots of other jobs in
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the economy. So you could say around half a million jobs rely on
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Canada's auto sector, which is about two and a half percent of total
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employment. So it is a very important sector, especially in Southern Ontario.
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What we're trying to protect really is the assembly jobs because parts
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makers in Canada, actually sell most of their parts to assembly
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plants in the U.S. And those are currently protected under the U S M C
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A agreement. The assembly job is where we've seen a lot of risk.
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If 10 years ago, Canada produced over two million vehicles a year.
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Now we're just over a million.
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And if you look at recent announcements by automakers, that could fall further
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as they've been redirecting some of their production into U.
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S facilities to avoid the finished vehicle tariffs in the US.
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So, the Canadian government announcements around...
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Duties on vehicles imported into Canada and reductions
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to those duties if you make your vehicles in Canada, as well as some
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strategic MOUs with Korea and China are meant to
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protect existing assembly jobs in Canada and also try to incent
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new electric vehicle assembly into Canada.
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There's obviously some significant geopolitical considerations when
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you start to talk about a Chinese assembly plant in Canada.
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But this seems to be the path the government's going down now,
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which potentially could be a bargaining chip as we enter into the USMCA
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review in the middle of this year.
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I would say this is a positive announcement.
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It shows the government using industrial policy to
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try to protect jobs in Canada and moving back
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from more draconian measures such as.
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The EV mandate that would have prevented internal combustion vehicles
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from being sold in the Canadian market into a more flexible
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policy that provides companies with more ability to
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meet the targets. So it's a more realistic and achievable policy.

