The Upside+: Your all-in-one guide to investing
As one of Canada’s largest asset managers, trusted by over 2 million investors, we’re sharing where we see opportunity and risk in the year ahead.
Plus, a surprise announcement for investors coming this March.
Designed for investors who want clarity, not clutter. Your 2026 investing edge starts here.
Transcript
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Hello, and welcome to a special episode of The Upside+
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on YouTube. Thanks so much for joining us.
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I'm your host Emily Anonuevo and we are live streaming on YouTube right now,
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which means send us your questions and comments in the chat below and we'll do
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our best to get to all of them today.
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Now, here at Fidelity Canada we want to make investing easier for you.
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Over two million of you invest with us so today we'll share how our
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ETF lineup could boost your investment strategies, what top investing
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opportunities there are in 2026, and what major AI trends
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are making waves this year.
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Up first, we caught up with our sales team to talk ETFs and our All-in-Ones.
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Okay, folks, get ready to diversify your ETF knowledge in a
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segment I like to call our ETF Minute Rundown.
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I have some sales folks with me here to test their ETF basics 101.
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Let's see what they can do. Five questions, 12 seconds each.
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Let's go, start the timer.
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Define what an ETF is in simple terms.
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For sure. An ETF is an exchange traded fund.
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I like to think of it as a pooled group of securities which
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can mean stocks, it can mean bonds, that are all grouped together sort of to
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create this one basket of securities.
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That is what you get in an ETF.
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Okay, fantastic.
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Now, how is buying an ETF different than buying an individual stock?
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Buying an ETF is different because you get exposure to a lot of different asset
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classes whereas in an individual stock that is one type of exposure
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so a lot more concentration risk there.
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Perfect. Now, before choosing an ETF what should an investor think of when it
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comes to their financial goals, timeline and type of risk?
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It's a great question. They should definitely think about how much equity they
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want, how much fixed income they want. Think of equity as your offence, fixed
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income as your defence, and you want to make sure you're diversified across
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regions, asset classes, and all the above there.
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I like it. Okay, let's turn to All-in-Ones.
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Who are our All-in-One ETFs designed for?
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That's the beauty of the All-in-One's, the suite has six different products
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ranging all the way from 100% fixed income all the way to 100% equity.
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Depending on what is your risk tolerance we can slot you in across the
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different asset allocation levels.
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It really fits for every investor, just depending on their risk type is which
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one is best for them.
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Excellent. Last question. Do All-in-One ETFs carry the same type of risk?
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They do not.
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We range from, like we said, from 100% fixed income that could be low risk to
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100% equity, medium risk, and they're very well diversified, like we mentioned,
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across different regions, categories, et cetera.
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You can rest assured that you are protected on the downside very well with the
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All-in-Ones.
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Amazing. Okay guys, A for effort.
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Great job. High fives all around.
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Thank you so much.
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Such a fun time chatting with the sales team there.
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They gave us the basic 411 on our ETF lineup but let's take that
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a step further and expand on how exactly our All-in-Ones can work with
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your investments. Here's our director of ETFs.
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I'm here with Andrei Bruno, director of ETS at Fidelity Investments Canada.
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Andrei has over a decade of capital markets industry experience and is here to
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talk about market trends, ETFs and more.
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Welcome, Andrei.
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Great to be here.
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Now, Andrei, before we talk about what's happening in the markets in 2026 let's
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quickly look back at 2025.
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What were the biggest highlights that stood out to you?
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Certainly, 2025 was an exciting year.
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There was a lot going on. There were tariffs, geopolitical risk, a lot keeping
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folks in finance busy day in and day out.
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What was very interesting last year and where we saw a big change in trend from
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year-over-year, and even over a longer time period, was the shift away
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from US markets, US equity markets to be specific.
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It was the first year in a very long time we saw investors focusing outside
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of the US. That was reflected in a lot of the flows in the ETF space.
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In fact, it was the first year in a long while we saw more money flowing into
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international equities than in US equities.
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In fact, we continue to see that trend starting into this year as well.
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That was probably the number one biggest surprise for me last year, just seeing
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that investor focus shift a little bit away from the US and into more
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international equity markets.
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Geopolitical risk, a shift, like you said,
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from US into international, are those the types of market movers and
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themes that are going to continue in 2026?
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Certainly from a return perspective international markets have been
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outperforming US markets. We saw that last year as well.
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We continue to see that into this year, into 2026, and
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the flows have also been similar.
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We continue to see folks ...
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talking about ETFs particularly, we continue to see the lion's share of equity
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flows flow into international equity markets.
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US markets are second and our Canadian markets are third there from a flows
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perspective. That is a trend that we're continuing to see.
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I think there's a couple of factors in play there.
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Obviously, a lot of people have been overweight US, particularly those
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growthy tech names. I think folks are starting to think about
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how can I diversify my portfolio?
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There's some risks on the US side, tariffs are coming up once again.
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There's recent decision by the Supreme Court, a lot of tariffs have struck down
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so there's a little bit more uncertainty around what's going to happen with
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these tariffs and global trade generally speaking.
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Again, I think investors are looking for other areas and other opportunities in
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the market and international markets is where they're taking a look right now.
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Absolutely. International markets, investors thinking about diversification.
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Now, ETFs can play a huge role in shaking up an investor's
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portfolio, helping it balance it out.
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In general, Andrei, how can ETFs fold into investor's portfolio?
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I think there's been so much innovation in the ETF market over the last decade.
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Originally it was a very concentrated market, concentrated in
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index type products, those passive products that track indices like the
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S&P 500, for example. There's been so much innovation and growth that we've
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seen, you know, ETFs like active ETFs come to market,
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smart beta ETFs come to market.
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Within those three categories as well it is spanning kind of every asset
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class across the sun, whether that's crypto, equities,
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fixed income, commodities, there's kind of an ETF that can
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perform kind of any function in a portfolio.
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Whether you're looking for a one-ticket solution, a set it and forget it,
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I want a particular asset allocation, I don't want to think about it, there's
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solutions for that.
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If you're thinking I do want to diversify my portfolio, perhaps I want to look
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at international markets, there's a plethora of ETFs that can
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serve that. There's ETFs that can serve that core portfolio
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function. There's ETFs that can help you express a certain view.
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There's ETFs that can help you risk manage in your portfolio.
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For example, you may say, well, my portfolio is looking a little bit growthy,
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maybe I want to add some value for some diversification, there's ETFs
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that can do that for you. All that to say is whatever you want to do
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within your portfolio there's ETFs out there that can help you achieve that.
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Andrei, our All-in-Ones have been really appealing, really successful to
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our investors. Talk a little bit about that.
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We have actually over 50 ETF products in our lineup so how can
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investors incorporate the All-in-Ones or other ETF products to sort
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of enhance and [indecipherable] their portfolios?
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The ETFs are a one-ticket solution or asset allocation solution.
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That's just a fancy way of saying it's a portfolio that holds stocks, bonds,
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and a little bit of crypto actually as well.
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Depending on your investment horizon, your risk profile,
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what you want to achieve in your portfolio, we've got a suite of solution that
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spreads that entire gamut of all the way fixed income for those folks looking
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to be a little bit more conservative all the way to an all-equity solution and
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kind of everything in between that that adds both equities, a little
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bit of cryptocurrency, and fixed income there as well.
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For folks who are looking for a single-ticket solution, more of
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a set it and forget it, we'll do all the rebalancing for you within the
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portfolio. Those serve as a great core positioning in your portfolio.
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Then you may want to add satellite positions.
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You may want to say I want a little more exposure to international, I want a
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little more exposure to US growth names and you can kind of bolt
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on yourself there.
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Again, it serves as a great kind of core positioning in the portfolio.
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We do a lot of the hard work under the hood for you.
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It's got a lot of building blocks under the hood for you whether, as I
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mentioned, either fixed income or equity, and again, all the rebalancing is
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done for you in one simple one-ticket solution for you.
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Andrei, always a pleasure to have you in the studio.
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Thank you so much for your insights into the market and, of course, our ETF
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product lineup. Thanks again for being here.
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Always great chatting with you, Emily.
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You just heard about the core elements of investing and what investment
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opportunities could be out there this year.
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Another topic that's shaping markets and sparking a lot of investor interest is
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AI. Joining us now to walk us through what AI could mean for investors is
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Vishal Chopra, an equity research associate who covers Canadian technology
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and health care here at Fidelity. Welcome Vishal.
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Thanks for having me.
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Our chat is still open, our live stream is still going, so send us your
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questions. Now, Vishal, there's no doubt that AI is profoundly
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shaping our global financial markets, how people invest,
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our day to day, but how exactly is AI transforming industries
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today and just how we work and live?
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I think let's use investing as an example because it's something that I'm
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incredibly familiar with.
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AI is a great search tool. Previously, you had limited ability to
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search. You either have to use Google or you have to use Control F on your
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computer to go through documents.
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Now with ChatGPT, Copilot, other tools,
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those LLMs can actually go through the filings for you, pick up pieces of
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information that you want them to pick up.
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I think also there is a coding impact which is if you want to do very basic
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data analysis but you didn't know how to code in the past the LLM tools are
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great at coding. If you wanted to ask a question such as how does weather
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impact a particular retailer's sales or a particular retailers
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earnings, that might have been a pretty difficult piece of analysis in the
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past but now it's becoming a much easier piece
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of an analysis.
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Absolutely, it really touches our day day and like you said, sort of the
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software side of things, the software programs.
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Besides that, Vishal, part of your job as a research associate,
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you're on the ground, you're going to conferences, you're part of meetings,
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what are you hearing and seeing from AI related companies
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and what opportunities are out there right now?
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I think on one side you have the revenue generation side.
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If you think about each token as sort of a unit of
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knowledge whoever is producing the tokens, primarily hyperscalers,
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are generating revenue today by renting out GPUs.
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On the other side you are seeing efficiencies whether or not that's on the
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software side within R&D because people are able to
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produce code more frequently, or even in anyone's
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day to day roles a lot of the difficult parts of the work that maybe
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aren't the most valuable but just take a lot of time
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are made a lot easier by LLMs.
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If you think about it an LLM
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can create maybe a basic financial model for you today but
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a lot of the work of a research analyst is trying to figure out what a
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company's going to report in the future.
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That isn't necessarily making it easier but the ability
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to build something that helps you forecast is made easier so you
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can be more productive as a research analyst today than you could five years
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ago, but it's not necessarily job replacing.
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Definitely increasing productivity and efficiency.
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A question coming in here, what are the biggest opportunities that
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you see are coming from the tech leaders or from companies using AI behind
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the scenes?
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I think you're going to see a lot more software produced over the next five
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years than software over the last five years.
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I think there's going to be a significant difference in architecture over
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the next five. Not only does software in
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general make people more productive but I think everyone has dealt with the
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frustration of why does this software not work in this particular
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way, I really want it to do this.
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Now the ability to sort of add on extends and maybe personalize
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the software to something that works for you versus something that doesn't work
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for you is something that definitely will be a trend
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for the next five years. I think the personalization of software is really
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exciting to see how that turns out and how that pans out.
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The software side of it, the LLM side of it, definitely a
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trend.
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Where else are you seeing real world AI adoption, Vishal?
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You're also seeing it in customer service and
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you're starting to see it broaden out into general knowledge work.
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The way that I would characterize it is for the last couple of years you've had
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a lot of great software tools, like Claude Code, that
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have really taken off but those have focused on the coding use case.
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Just recently you had Anthropic launch Claude Cowork which is meant for
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general knowledge use.
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I think beyond, call it, the typical customer service where you're messaging a
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chat bot I think over the next couple of years you'll see the labs focus
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more on knowledge work versus just purely on coding.
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As a result you should see interesting vertical use
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cases show up for all jobs. But we're still really early, still, call it,
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a month in from the Claude Cowork launch.
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Still early on in those stages. Another question coming in, can you give us one
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simple everyday example that we might recognize in terms of
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AI and investors?
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I think when it comes to, for example, improving productivity for
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investors think about comparing two
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companies, take Coke and Pepsi as a typical example.
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Historically, if you really wanted to understand sales growth
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you might have high level information about sales growth that you get from a
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database. Right now you can go into ChatGPT and you can say, go into
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the filings for Coke and Pepsi and figure out whether or not volume growth
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differs or figure out whether or not pricing growth differs.
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I think that's something that is a little bit unique because historically if
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you think about having to do the work as an analyst or even as a layperson
00:14:44,083 --> 00:14:49,622
you would have to open up each filing and go through it but now it's
00:14:49,622 --> 00:14:53,626
willing to do the tedious work by just you asking a very simple question and
00:14:53,626 --> 00:14:56,128
following some very simple steps.
00:14:56,128 --> 00:15:01,600
Now, a lot of investors watching on the line and they see this huge AI bubble
00:15:01,600 --> 00:15:06,171
growing. A lot of headlines there in terms of investing in
00:15:06,171 --> 00:15:10,109
AI but what should investors be aware of when it comes to
00:15:10,109 --> 00:15:13,846
possibly the risks of AI and what should they be keeping top of mind when it
00:15:13,846 --> 00:15:16,282
comes to artificial intelligence?
00:15:16,282 --> 00:15:18,918
I think the risk of AI I would split into three buckets.
00:15:18,918 --> 00:15:22,554
If you're investing in the hardware companies today, they're generating the
00:15:22,554 --> 00:15:25,925
most revenue, you really need to make sure that there's a return on the
00:15:25,925 --> 00:15:30,129
investment. While revenue is being generated today I think hyperscalers
00:15:30,129 --> 00:15:34,066
in general are going to spend around $650 billion this year
00:15:34,066 --> 00:15:35,968
as per their disclosures.
00:15:35,968 --> 00:15:40,172
That's about 2% of US GDP so you need to see a meaningful amount of revenue
00:15:40,172 --> 00:15:43,108
generated as a result of these investments.
00:15:43,108 --> 00:15:47,546
I think if you're looking beyond that and you're looking at AI software
00:15:47,546 --> 00:15:49,848
I think what you need to look at is two things.
00:15:49,848 --> 00:15:52,718
One, are the software companies AI washing?
00:15:52,718 --> 00:15:56,655
Are they releasing AI feature that's not actually AI?
00:15:56,655 --> 00:16:00,960
Number two, some software companies today are releasing these new AI products
00:16:00,960 --> 00:16:04,930
but they're either not monetizing them or they are monetizing them
00:16:04,930 --> 00:16:08,867
but they are selling a dollar for 50 cents so the gross margins on that revenue
00:16:08,867 --> 00:16:12,871
are really low. I would say that's really the two risks that
00:16:12,871 --> 00:16:17,142
I would pay attention to. On one side, how do we get a
00:16:17,142 --> 00:16:21,146
significant amount of revenue being generated, and on the software side, make
00:16:21,146 --> 00:16:24,683
sure that software companies are able to actually monetize these AI features
00:16:24,683 --> 00:16:28,587
and aren't just pricing at negative gross margins to drive growth.
00:16:28,587 --> 00:16:32,992
Now, Vishal, as we continue to roll along here in 2026
00:16:32,992 --> 00:16:37,496
what do you think are going to be the biggest AI trends making waves this year?
00:16:37,496 --> 00:16:39,398
That is a really good question.
00:16:39,398 --> 00:16:43,469
I think beyond personalized software I think what you're going to see
00:16:43,469 --> 00:16:47,072
is you're going to see a change in how search works.
00:16:47,072 --> 00:16:51,443
Right now you've seen, call it, the typical chatbot.
00:16:51,443 --> 00:16:55,614
You're either using a chatbot or you're using Google,
00:16:55,614 --> 00:16:59,685
for example, to search. I think there's a lot more data that's out there that
00:16:59,685 --> 00:17:02,988
isn't necessarily LLM accessible.
00:17:02,988 --> 00:17:04,890
That will need to change.
00:17:04,890 --> 00:17:08,293
You're seeing some interesting startups out in San Francisco start to figure
00:17:08,293 --> 00:17:12,464
out out of all the web how do we make sure that the data is
00:17:12,464 --> 00:17:14,800
easily accessible to LLMs for search.
00:17:14,800 --> 00:17:18,871
I think beyond that what you should really look
00:17:18,871 --> 00:17:22,808
at is what are the most difficult parts of
00:17:22,808 --> 00:17:27,012
the job that
00:17:27,012 --> 00:17:31,583
are time consuming but aren't necessarily something that
00:17:31,583 --> 00:17:35,654
takes a lot of brain power, for example. I think you're going to see the trend
00:17:35,654 --> 00:17:39,858
towards people systematically tackling those parts
00:17:39,858 --> 00:17:43,996
of the job, call it, block by block until those parts
00:17:43,996 --> 00:17:45,898
are automated as well.
00:17:45,898 --> 00:17:49,468
Vishal, thank you so much for coming into the studio, sharing your insights,
00:17:49,468 --> 00:17:50,702
really appreciate it.
00:17:50,702 --> 00:17:52,671
Thanks for having me again.
00:17:52,671 --> 00:17:56,775
Now, before we let you go our first ETF pop-up of the year is just around
00:17:56,775 --> 00:18:06,685
the corner. Here's a sneak peek at what you can expect to see and hear.
00:18:06,685 --> 00:18:08,921
Fidelity has an ETF for everyone.
00:18:08,921 --> 00:18:12,925
We're trying to create a fun and engaging space where you can
00:18:12,925 --> 00:18:16,295
collect some free stuff but also learn about our products.
00:18:16,295 --> 00:18:19,164
We've had so many different types of people walk into the space.
00:18:19,164 --> 00:18:22,234
We're seeing families, we're seeing Gen Zs, we're seen parents and even
00:18:22,234 --> 00:18:24,269
grandparents. It has been such a fun event.
00:18:24,269 --> 00:18:28,307
We have people from all over Toronto coming in and asking us what is
00:18:28,307 --> 00:18:30,742
happening here, why is investing so much fun.
00:18:30,742 --> 00:18:34,413
We have people saying banks aren't doing this, our competitors aren't doing
00:18:34,413 --> 00:18:53,499
this, we need more of this for young people.
00:18:53,499 --> 00:18:56,335
We're here in the ETF lounge just chilling, just chilling.
00:18:56,335 --> 00:18:59,705
What do you think about this whole event? What do you think about Fidelity just
00:18:59,705 --> 00:19:01,640
making investing cool?
00:19:01,640 --> 00:19:04,743
I think this is the perfect way to talk to Gen Zs.
00:19:04,743 --> 00:19:08,413
Even I learned so much about ETFs today that I probably would have never known
00:19:08,413 --> 00:19:11,250
if I didn't come in here. Plus, cool hat.
00:19:11,250 --> 00:19:15,187
Investly is a new investing app
00:19:15,187 --> 00:19:18,123
we just launched last year so we're here just having conversations with
00:19:18,123 --> 00:19:21,994
investors. We designed the app for first time investors so it's really if you
00:19:21,994 --> 00:19:25,264
don't know where to start, you have no idea what an ETF is, you don't what
00:19:25,264 --> 00:19:28,033
investing is, that's who Investly's for.
00:19:28,033 --> 00:19:32,004
If you can describe investing in three simple words what would it be?
00:19:32,004 --> 00:19:34,273
Empowering, inspiring and honestly, simple.
00:19:34,273 --> 00:19:36,308
We have so many great products out there.
00:19:36,308 --> 00:19:39,845
We want to let you know that Fidelity Investments is your ETF BFF.
00:19:39,845 --> 00:19:41,547
That's kind of the whole idea around it.
00:19:41,547 --> 00:19:45,751
We want to make sure that our ETFs feel approachable, accessible,
00:19:45,751 --> 00:19:48,587
and that there's no real intimidation when it comes to getting started to
00:19:48,587 --> 00:19:50,622
investing, especially getting started investing in ETFs.
00:19:50,622 --> 00:19:53,158
So proud of the team that put it together.
00:19:53,158 --> 00:19:56,195
It really is our younger employees that organized this event from start to
00:19:56,195 --> 00:19:58,630
finish and I think it's fantastic.
00:19:58,630 --> 00:20:02,568
This event is just years in the making, really, and we're all
00:20:02,568 --> 00:20:08,740
so proud of how it's come together.
00:20:08,740 --> 00:20:10,943
Remember, ETFs, your BFF.
00:20:10,943 --> 00:20:13,745
We want to make investing simple and approachable.
00:20:13,745 --> 00:20:22,154
Find out more at fidelity.ca and see you at the next pop-up.
00:20:22,154 --> 00:20:26,992
Our next ETF pop-up will be in beautiful Vancouver, British Columbia,
00:20:26,992 --> 00:20:31,630
a two-day extravaganza starting Saturday, March 28th to Sunday, March 29th
00:20:31,630 --> 00:20:33,699
at the Slate in downtown Vancouver.
00:20:33,699 --> 00:20:37,803
It will just be one of many ETF pop-ups planned for this year across the
00:20:37,803 --> 00:20:40,405
country. More details to come on our social channels.
00:20:40,405 --> 00:20:43,242
Hope to see you there, and thanks for joining us on The Upside+.
00:20:43,242 --> 00:20:45,744
Until next time, I'm Emily Anonuevo.
00:21:03,762 --> 00:21:08,066
Thanks for listening to, or watching,
Fidelity Canada's The Upside podcast.
00:21:08,066 --> 00:21:11,837
Subscribe on your podcast platform
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Fidelity Mutual Funds
and ETFs are available by working
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with a financial advisor
or through an online brokerage account.
00:21:21,947 --> 00:21:25,484
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We'll wrap things up today
with a quick disclaimer.
00:21:37,129 --> 00:21:39,464
The views and opinions
expressed on this podcast
00:21:39,464 --> 00:21:40,932
are those of the participants,
00:21:40,932 --> 00:21:44,836
and do not necessarily reflect
those of Fidelity Investments Canada ULC
00:21:44,836 --> 00:21:46,038
or its affiliates.
00:21:46,038 --> 00:21:48,540
This podcast is for informational
purposes only
00:21:48,540 --> 00:21:51,977
and should not be construed as investment,
tax or legal advice.
00:21:51,977 --> 00:21:55,213
It is not an offer to sell or buy,
or an endorsement, recommendation
00:21:55,213 --> 00:21:58,317
or sponsorship of any entity or securities
cited.
00:21:58,317 --> 00:22:00,285
Read a funds prospectus before investing.
00:22:00,285 --> 00:22:01,987
Funds are not guaranteed.
00:22:01,987 --> 00:22:05,457
Their values change frequently
and past performance may not be repeated.
00:22:05,457 --> 00:22:09,695
Fees, expenses and commissions
are all associated with fund investments.
00:22:09,695 --> 00:22:11,897
Thanks for tuning
in. We'll see you next time.

